Marketing is probably THE most important function of your business. Networking is only one aspect of marketing and it is interesting to see how various aspects of the marketing mix are converging these days.

Event though online marketing can be done for free, you need to look at all options when it comes to marketing your business. Sooner or later, you need to design a set of marketing strategies that become a marketing plan and integrate these various strategies so they work well with on another. Nowadays, you can do a lot of marketing and advertising for free on the Web. You can use social networking, press releases, blogs, webinars and all kinds of freetools.

Another resource: How to Market Your Small Business, where you can start learning about organizing and executing the marketing of your small business. Coming up: articles, tutorials and webinars on using social marketing, preparing press releases and more!

We will be adding material to this section on a regular basis because marketing is vital for the small business!